Instagram Shopping allows you to build a new digital storefront on a platform you are already established on, for free. And you won’t only reach your existing customers, but this is a great way to increase brand awareness and reach.
According to Facebook, 130 million Instagram users tap on Shopping posts every month to learn more about the products featured. And 81% of people use Instagram to help them research products and services. That is a huge number of people you can target to convert sales.
You know the accounts tapping on your post are already interested in the product, so why not take the store to them? The Instagram Shopping feature gives customers who are already interested a nudge in the right direction to buy, with minimal to no effort from you.
Brands are already seeing huge success with this tool, with companies such as Barbour stating that their sales from Instagram have increased by 42% and their website traffic by 98% since implementation. Natori increased Instagram traffic by 1416% and Magnolia Boutique saw a jump in Instagram revenue by 20%.
All you have to do is tag your products in photos, videos and Instagram Stories and let your customers do the rest.
Once users tap on the post they will be able to see an image of the product from your post, product descriptions, additional images, the cost of the product and any of your other items that they might be interested in. This product page also includes a direct link to your website, where they can purchase the products.
To gain this approval you need to comply with Instagram’s merchant agreement and commerce policies, have a connected Facebook Page, primarily sell physical goods and connect your account to a Facebook Catalog.
A Facebook catalog can easily be created and managed on Catalog Manager or Business Manager on Facebook, or alternatively through Shopify or BigCommerce platforms.
Through your Instagram profile’s settings under Business, you should find an Instagram Shopping option – you can apply through this link. Don’t be worried if the review process takes a few days or longer as this is completely normal. And it’s common for Instagram to require additional information from your business.
Once approved, it is as simple as tagging an account in a post, but instead you’ll be tagging a product. You can tag up to five products in a singular post and up to 20 in a carousel.
Every time you tag a product in a single image or carousel post, these posts will appear in their very own Shopping Feed under the Shopping tab on your profile. This tab creates your Instagram Shop and will allow customers to scroll through and view all of your tagged products in one go.
You’ll also gain insights when using the Instagram Shopping feature. You’ll be able to see how many people view and interact with your Shopping content. This will allow you to gain great data about your products. You’ll know which of your products customers are most interested in and how many website referrals you are getting from each post. You can not only guide your products with this information, but it will also help you when planning your content strategy.
Plus, if customers aren’t quite ready to buy, they can still save the post and come back to it later.
You can also advertise using your tagged Shopping posts. You can create a boosted Shopping post through Ads Manager on Facebook by selecting the tagged post as the campaign creative. Shoppers are then able to interact with your products directly through the ad. Any ad clicks will be taken to the product description page and users will be able to purchase directly from your website.
Instagram is slowly rolling out a new feature that allows customers to checkout and track their orders straight from the Instagram app, streamlining the process even further.
This option is currently only available to a select number of businesses in the US, but if they find it to be successful, it will hopefully be rolled out worldwide.
Businesses should see higher conversions as the shopping process is made even easier and customer information is saved within the app for easy future purchases.
For users, when they find a product they love they can purchase and receive notifications about shipping and delivery without ever leaving the app. And as mentioned, once their first order is complete, their information will be saved for future purchases. Make shopping just that little bit easier and more tempting.
While it will make shopping easier and smoother for the customer, keep in mind that you are banking on Instagram as an ecommerce platform and there are always risks involved when leaving it up to a third party. It’s up to you to weigh the risks – ie. a sale now versus getting them to your website, getting their data (an email address ideally), and building a relationship with them on your owned assets.
This article originally appeared on Schedugram and has been republished with permission.Find out how to syndicate your content with B2C
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